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Escape Your Limits & LIFTS

Oct 11, 2026

Is the fitness industry overlooking one of its biggest opportunities — women?

For decades, much of the fitness and wellness industry has been shaped by male-led businesses, product development and research. But as women's health, strength training, longevity and wearable technology gain momentum, is the industry doing...


Planet Fitness, HYROX & Padel | Clues to Fitness’s Next Big Shift?

Oct 4, 2026

Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.

In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by James Hurlock, founder of Fitura Brands, to explore some of the biggest shifts currently reshaping fitness, sport and wellness.

James has...


Australia Special: Is Australia Showing Us What’s Next in Fitness?

Sep 27, 2026

Why does Australia continue to punch above its weight in the global fitness industry?

In this Australian special of LIFTS, Matthew Januszek is joined by Mohammed Iqbal, reporting from Melbourne after spending the week meeting BFT, KX Pilates and Strong Pilates.

Matthew and Mo explore why Australia has become such an...


Sep 20, 2026

Is the fitness industry still telling consumers what they want — or are consumers increasingly telling the industry what it needs to deliver?

In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal unpack some of the biggest stories shaping health, fitness and wellness.

They discuss the questions being raised...


Sep 13, 2026

Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.

In this episode, hosts Matthew Januszek and Mohammed Iqbal are recorded live at the Life Fitness and Hammer Strength YMCA Innovation Summit, where they’re joined by four YMCA leaders: Boyd Williams, Hodge...