Mar 2, 2020
OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there’s a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive’s Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily.
With so many opportunities within fitness – what are we missing? How can we provide the best fitness experience for us all as we age? Join Joan Murphy of FRAME and Kenny Butler of ukactive in conversation with Matthew Januszek to find out.
For more information visit https://escapefitness.com/podcast
Watch the full episode on YouTube
Joan Murphy is co-founder and CEO of FRAME. Energetic and enthusiastic about all things fitness, she has previously represented her home country of New Zealand in sports such as pole vault and track cycling. Today she’s using a finance and marketing background to understand juggling a business, motivating both staff and class attendees, along with being a mum of two.
Kenny Butler is head of health and wellbeing development at ukactive. From a physiotherapist background, he’s improved the wellbeing of individuals, and today is working to better the health of the national by getting more people, more active, more often.
FRAME is a studio in London offering fitness, Pilates, yoga, barre and dance classes, plus personal training. In true boutique style, there’s also an activewear shop full of the best from the big brands alongside niche finds, and a cafe where you can order smoothies, juices and healthy food to eat in or take away. You’ll find FRAME in King's Cross, Shoreditch, Victoria, Hammersmith, Fitzrovia and Farringdon.
The team at ukactive strives to get more people, more active, more often. Its a long-standing vision to improve the health of the nation through promoting active lifestyles. Working between the fitness industry and government, ukactive provide a supportive, professional and innovative platform for its partners to help the fitness sector thrive.
Episode highlights -
Join Matthew Januszek in conversation with Joan Murphy and Kenny Butler