Ep 152 - Dean Aguilar: Big brand success on social media.

Sep 14, 2020

How to build a community and keep it.

This week's Escape Your Limits podcast guest started out from humble beginnings in a family that depended on welfare and food stamps. Today he's earning millions of dollars, following a core belief system of mind, body and action.

Starting as a personal trainer in fitness, Dean Aguilar is now the founder of two real estate companies selling over $300m in real estate, as well as being the CEO of Digital Muse, an award-winning marketing agency.

For more information visit https://escapefitness.com/podcast

Video version - https://youtu.be/ceqDJAoBOm4

 

Dean’s family immigrated to the US from Argentina (mother) and Pakistan (father) in 1972. From the age of 13, he began bagging groceries for $3/hr. At the age of 15 he fell in love with fitness and began sharpening his sales skills by selling personal training to clients at a local gym. Dean excelled so quickly, by age 21 he was running an entire fitness facility with 61 employees.

Today, whether heading up his real estate agency, his media agency, consulting, undertaking speaking engagements or any other business activity, Dean Aguilar knows the importance of online and social media. It's many of these insights he's sharing in this episode of the Escape Your Limits podcast.

Contact Dean for more information at instagram.com/realdeanaguilar

 

Dean Aguilar is CEO of Digital Muse Media, an award-winning, full-service digital marketing agency. His work has been featured in Forbes and Buzzfeed, and the agency was named the fastest-growing brand agency of 2019.

 

If you're looking for some of the latest strategies for growing your business and your personal brand, building a growing virtual community, and discovering trends in the digital marketing space, Dean is the man to contact.

 

 

Episode highlights - 

• What's causing people to truly appreciate how social media is a truly giant presence in our lives, and how platforms can be leveraged especially during tough times when gaining attention is vital.
• How you can position yourself to deal with impending uncertainty, and why you should often prepare for the worst in business.
• Why it's important to stay humble and be prepared to take a step backwards if you need to. Lose the ego and it will benefit your business.
• What parallels and predictions you can draw from school situations and child attendance, with gym member activity and comfort in coming back to a regular routine.
• How you can offer the best service and build a real community through digital channels in ways to satisfy members, offering value and longevity in times where your audience can't be physically social.
• What effect the relationship between bricks and mortar and digital is going to be across difference sectors over the coming months.
• Why 'pay to play' social media doesn't have to be about selling, and how it's more about connecting and being seen .
• What social media strategies you can leverage to draw new audiences to your business, and what you can do to keep that attention.
• Why it's important to be authentic and how trying to be someone else will not serve you well in the long term, whether it's personally or professionally.
• What you can do to block out space and make time for social media activity and shooting videos as part of your personal brand.

 

Join Matthew Januszek in conversation with Dean Aguilar…